All diesels in good condition don't need ether. If it won't start with glowing, there is a problem.Something is wrong with the glow plugs if it doesn't start without using ether. It could be the relay isn't working or the glow plugs themselves are burned up.
Also very low cylinder compression could cause it too. How many hours are there on the engine?
Before running the glow pulg directly off the battery, check the voltage printed on the hex of the plug. Many glow plugs are rated less than 12V when used on a 12 V system and giving them full power can make them burn out. The low voltage plugs will have either a controler , series resistor eye or even a self resetting circuit breaker to limit on time. The low voltage plugs are used to allow quick heat up and glow action during cranking when battery voltage is low due to the heavy draw of the starter.All diesels in good condition don't need ether. If it won't start with glowing, there is a problem.
As OM stated, make sure your glow plugs are working. Even remove them and check that they glow right to the tip. They are simple to test, a jumper cable to the body of the plug, the other end to a battery terminal then rest the threaded part to the other battery terminal. If they don't glow right to the tip your plugs need replacing. If they do glow, make sure you have power to the glow plug rail.
How good is your battery? if its gettilg a bit sad it won't crank fast enough to get it to fire. Even a bad ground or weak starter can cause it too. It may be spinning, but it may not be fast enough.